

Arthur demanded occasional face-to-face time to rekindle relationships and share ideas because his knights were most often far out in the countryside enforcing the new laws. Among its many symbolic aspects, the Round Table was a gathering place. A new rallying point needed to be created.Ĭommunication. He knew being too deeply in love with their 20th century idea of “a computer on every desk” would leave Microsoft behind in the 21st. Numerous challenges faced Microsoft when Nadella took control but his first order of business was to address the company’s mission and culture. He created common purpose and common values, uniting the country, brought relative peace, and did what was right and good, not what was convenient or conventional. Arthur inherited a chaotic kingdom with threats from within and abroad. When Nadella botched an answer and sounded insensitive to the issue of women and pay raises, he admitted it quickly and wrote a message to the company.Īrticulating Mission and Vision.

Arthur established a new civil code, which was applied equally even when it put his own family at risk. Pomp and circumstance gave way to being relatable and approachable.Īccountability. Nadella famously had a stage lowered so he wasn’t seen looking down on the audience, literally and figuratively. Arthur was known to be “of the people” and eschewed many formalities. Here are a few of the Arthurian traits seen in Mr. Nadella, whom I know only through articles and interviews, we see an unassuming ruler/CEO who commands a far-flung empire/company. Arthur, likely a composite figure stitched together over a few centuries, has uncanny resonance in today’s world of business and politics. Simone Stolzoff profiled Nadella in a recent Quartz article, which was striking in the way it tracked some of the characteristics of King Arthur outlined in my book Camelot, Inc. How to Watch Love Island UK From Abroad.
